The 2010 collection has arrived with the latest styles and colors straight from Paris, France. In addition to their collection, they are also happy to announce Oscar, a new designer to S!R Men's Wear. His designs are trendy, stylish and fresh! We have also added to our collection of exquisite French tailored shirts sizes 6 and 7.
Eddie Edwards
City Place in West Palm Beach, FL – Calling all men who hate to see someone else wearing the same shirt! With the arrival of these exquisitely designed and tailored French shirts, the fashion-forward male can make a statement without seeing it repeated…
Jean-Philippe Heitz and Eddie Edwards has opened S!R Menswear (pronounced “sir”) at City Place, the hottest shopping mecca in Palm Beach County.
Heitz, an architect and interior designer, has brought his deeply honed aesthetic – developed whilst designing trendy restaurants, luxury spas and contemporary five-star hotels in China, Australia and the Middle East -- to the store’s interiors, creating a space so unique it has become the talk of the town.
“It will be more of a living environment than your traditional retail store,” said Heitz during a recent interview. “We’ll combine unique displays of our clothing with contemporary, inviting residential furniture, high-quality lighting, French artwork (of course!) and sexy music to create an overall ambiance that we hope will bring sophisticated shoppers back again and again.”
The shirts offered at S!R have never before been available in the United States. Produced in Paris, they were only found in select European resort destinations like St. Tropez and Cannes. The exquisite fabrics and attention to precise shaping of the shirts result in highly crafted – yet surprisingly affordable – luxury.
“These are clothes for the man who appreciates the finer things in life,” says Edwards, a native of West Palm Beach who has lived in Europe and traveled the world during his professional retail career. “These shirts, with their attention to tailoring detail, fashionable button layouts and shapes, unique collar and French cuff shirt designs, and long-wearing high-quality fabrics, will be limited in their production and availability. Our customer is a man who takes style seriously, but has a playful sense of what’s wearable and confidence in his own choices.”
ABOUT THE S!R SHIRTS
The exquisite fabrics and attention to precise shaping result in a highly crafted, yet affordable luxury shirts, ranging in price from $125 to $225. The exclusive offering of get-noticed, high-quality accessories such as Italian-made belts, handmade genuine leather sandals and bags, 100% silk ties, cuff links, LTB jeans and underwear range from $65 to $350.
Hours of Operation
Monday - Thursday 11 AM to 9 PM;
Friday - Saturday 11 AM to 10 PM
Sunday 12 PM to 6 PM
S!R Men’s Wear
City Place
600 S Rosemary Ave., Suite 154
West Palm Beach, FL 33401
561.650.0007
The exquisite fabrics and attention to precise shaping result in a highly crafted, yet affordable luxury shirts, ranging in price from $125 to $225. The exclusive offering of get-noticed, high-quality accessories such as Italian-made belts, handmade genuine leather sandals and bags, 100% silk ties, cuff links, LTB jeans and underwear range from $65 to $350.